Pricing Trajectory & Portfolio Fungibility

How your client price rises to recommended rates as your portfolio's value compounds

🎯 Total Portfolio Investment

$2,200
Discount given across first 3 founding clients to build proven case studies. This is your "customer acquisition cost" for credibility.

📈 Break-Even Point

Client #4
First client at full recommended price ($1,500+). The $2,200 investment in discounts is recovered by client #5-6.

âš¡ Fungibility Multiplier

8.5x
Outreach reach expands from ~20 prospects/day (no proof) to ~170+/day (3 case studies + referrals + inbound DMs) by client #3.

Founding Client Schedule

Client Phase Price Charged Recommended Price Discount (Your Cost) Portfolio Value What You Get
Client 1 Founding $500 $1,500 −$1,000 Low → Medium 1st testimonial + before/after case study
Client 2 Founding $750 $1,500 −$750 Medium → High 2nd case study + cross-niche proof + 1st referral
Client 3 Founding $1,200 $1,500 −$300 High → Peak 3 case studies (proof threshold) + referrals + inbound starting
Client 4 Transition $1,500 $1,500 $0 Peak → Compounding First full-price client. Portfolio does the selling now.
Client 5 Retail $2,500 $2,500 $0 Compounding Standard tier. Referrals driving 30%+ of pipeline.
Client 6+ Retail $2,500–$4,500 $2,500–$4,500 $0 Self-sustaining Inbound DMs + referrals. Cold outreach becomes secondary.

Actual Out-of-Pocket Cost Per Founding Client

Cost Item Per Client Notes
Vercel hosting$0Hobby tier, free
Domain (their domain)$0Client pays their own domain
Google Workspace (shared)~$7/moAmortized across all clients
Subdomain (omoios.dev)$0Already owned
Tool costs (website only, no automation)$0Static site, no API calls
Total cash outlay per client~$0–$7Effectively zero. Your only real cost is TIME.